Natural Hair Care: The Best Eco-Friendly Shampoo & Conditioner Brands

Finding the perfect shampoo and conditioner is already tricky, but when you add sustainability into the mix, it can feel overwhelming. So many mainstream hair care brands are packed with harsh sulfates, silicones, and synthetic fragrances, not to mention the plastic waste that piles up from all those bottles. Luckily, there are brands out there creating effective, natural hair care products that are both good for your hair and the planet.

If you’re ready to ditch the chemicals and cut down on waste, here are some of the best eco-friendly shampoo and conditioner brands to check out.

1. Kitsch – Best for Hydration & Moisture

If you’ve ever struggled with dry or dull hair, Kitsch has you covered. Their rice water shampoo and conditioner bars are incredibly moisturizing—I’ve been using them for a while now, and my hair has never looked better. Unlike traditional shampoo bars that can feel drying, Kitsch’s formula leaves my hair soft, smooth, and healthy. I don't even need to apply a leave-in conditioner before blow drying, because the conditioner is SO moisturizing.

What makes Kitsch sustainable?

✅ Plastic-free packaging – Their bars eliminate the need for plastic bottles.

✅ Salon-quality results – Without the harsh chemicals.

✅ Vegan & cruelty-free – No animal testing or questionable ingredients.

If you’re new to shampoo bars, Kitsch is a great place to start!

Shampoo & conditioner bars cost around €14–€16 each, making them an affordable and long-lasting option.

2. Ethique – Best for Zero-Waste Hair Care

Ethique is one of the pioneers of plastic-free beauty and has saved millions of plastic bottles from ending up in landfills. Their solid shampoo and conditioner bars are 100% compostable, making them perfect for a zero-waste routine.

Best for: All hair types, with different formulas for oily, dry, frizzy, and curly hair.

Why we love it:

✅ No sulfates, silicones, or parabens

✅ Long-lasting – One bar lasts as long as three bottles of liquid shampoo!

✅ Palm oil-free & cruelty-free

Shampoo bars cost €14–€17, and one bar lasts as long as three bottles of liquid shampoo, making it very cost-effective.

3. Rahua – Best for Organic, Luxury Hair Care

If you’re looking for an ultra-nourishing, high-performance shampoo, Rahua is a dream. Their products are made with 100% plant-based, organic ingredients and sourced sustainably from the Amazon rainforest.

Best for: Damaged, color-treated, or curly hair in need of deep hydration.

Sustainability highlights:

✅ Glass & recycled packaging

✅ Uses ethically sourced Rahua oil to strengthen hair naturally

✅ Certified organic, vegan, and cruelty-free

A luxury brand with shampoo bottles priced around €35–€45, but highly concentrated, so a little goes a long way.

4. Plaine Products – Best for Refillable, Non-Toxic Hair Care

If you love the convenience of liquid shampoo but hate plastic waste, Plaine Products is a fantastic option. Their hair care line comes in aluminum bottles that you can send back and refill, reducing single-use plastic completely.

Best for: Anyone looking for a sustainable liquid shampoo alternative.

Sustainability highlights:

✅ Refillable system – No more plastic waste

✅ Non-toxic, sulfate-free formula

✅ Vegan & biodegradable ingredients

Shampoo and conditioner cost around €28 per bottle, but the refill system helps reduce waste over time.

5. Evolve Organic Beauty – Best for European Customers

For those in Europe, Evolve Organic Beauty is a great homegrown brand with organic, small-batch hair care products. Their Superfood Shine shampoo and conditioner use baobab proteins and aloe vera to nourish hair naturally.

Best for: Fine to normal hair that needs a gentle, everyday shampoo.

Sustainability highlights:

✅ 100% recyclable packaging

✅ Handmade in small batches for freshness and quality

✅ Certified organic & cruelty-free

Mid-range pricing, with shampoos and conditioners costing around €18–€22 for a 250ml bottle.

Switching to natural, sustainable hair care doesn’t mean sacrificing performance. Whether you prefer a hydrating shampoo bar like Kitsch’s rice water formula or a refillable liquid option like Plaine Products, there are so many great choices that are good for your hair and the planet.

By choosing eco-friendly brands, you’re cutting down on plastic waste, avoiding harsh chemicals, and supporting companies that actually care about sustainability - one good hair day at a time!